What is Online Marketing?

Online marketing is the practice of leveraging web-based channels to introduce a company’s brand, products, or services to its potential customers. The various channels that are generally used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to...

Why is a Website important for a Business?

As we live in the digital world, a website has become a necessity for a business, be it Large, Medium or Small. In case, you have a business and don’t have a website, you are definitely losing a considerable portion of traffic and great opportunities for your business. A website itself can...

How can you use social media for marketing?

Social media marketing involves creating and sharing content on social media channels to achieve your marketing and branding goals. It includes different activities like posting images, videos, and other content that drives audience engagement. Social media marketing can help you by increasing website traffic, building conversions, increasing brand awareness and...

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