What is Online Marketing?

Online marketing is the practice of leveraging web-based channels to introduce a company’s brand, products, or services to its potential customers. The various channels that are generally used for online marketing include email, social media, display advertising, search engine optimization, Google AdWords and more. The objective of marketing is to reach the masses through the channels where they spend their time reading, searching, shopping, and socialising online.

With the increase in the usage of the internet for business and personal use, new channels for advertising and marketing engagement have been generated. There are also many benefits and challenges inherent to online marketing, which uses primarily digital mediums to attract, engage, and convert virtual visitors to customers. At Content Brews Digital Marketing Agency, we provide the Best Digital Marketing Services at Minimalist Cost. Online marketing is completely different from traditional marketing, which has historically included mediums like print, billboard, television and radio advertisements.

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